Ather Holder
CREATIVE DIRECTION
Inspired by elemental forces, models are positioned in raw terrains—volcanic rock, glaciers, fields—to highlight the contrast and harmony.
LIGHTING TECHNIQUES USED
Shot entirely in natural light during golden hour, embracing the unpredictability of the environment.
STYLING PHILOSOPHY
Organic textures, layered naturals, and tones pulled from the landscape (moss green, stone gray, icy white) to merge model and nature.
3D printing made the process of iterating fast and hands-on, allowing different forms, proportions, and mechanisms to be tested and refined quickly through physical prototypes. Instead of designing everything digitally and manufacturing only at the end, the project evolved through continuous printing, assembling, adjusting, and reprinting.
Developed through rapid prototyping and iterative 3D printing, the project focused on creating a form that feels approachable, customizable, and easy to assemble while maintaining a strong architectural presence. Rather than positioning fabrication as an industrial process, FORM/01 explores the idea of making as part of everyday domestic culture — where products exist not only as physical objects, but also as downloadable systems that can be produced, modified, and shared locally.
THINK WE SHOULD
CATCH UP?
Some good coffee, great yaps, and maybe some collective gyaan exchange